In 2010 Tailorism started as a street photography project portraying well-dressed people around my neighborhood Gamlebyen in Oslo.
The intention was to photograph people who were inspiring but not main stream, to appreciate their style and distinctiveness. With a focus on creativity rather than labels.
Tailorism is a homage to people on our streets who dress up with vision and care.
Included in Tailorism is the photo book "Vintage Stories, London".